Brand Designer — Strategy, Identity & Positioning
Brand Designer — Strategy, Identity & Positioning
I build visual identity systems that turn business strategy into brands people trust.
I build visual identity systems that turn business strategy into brands people trust.
Point Quest Group
Bridging clarity and human-centered design for an education group.
Point Quest Group
Bridging clarity and human-centered design for an education group.
Point Quest Group
Bridging clarity and human-centered design for an education group.
About
My approach combines strategic rigor with visual craft. With a background in business from France's #1 BBA program and training at award-winning agencies, I create brand systems that are both business-intelligent and beautifully executed.
Focus Areas — Positioning Strategy, Identity Systems
Process Philosophy
Strategic Foundations
Grounding every brand decision in research, competitive insight, and audience understanding.
Cohesive Execution
Designing visual languages that translate seamlessly across digital, print, and beyond.
My process focuses on four pillars:
Systems Thinking
Building scalable identity systems that maintain clarity as organizations grow and evolve.
AI, Intentionally
Using AI to accelerate exploration, generate visual contexts, and streamline production, while keeping strategy and creative direction firmly human-led.
Process Philosophy
My process focuses on four pillars:
Strategic Foundations
Grounding every brand decision in research, competitive insight, and audience understanding.
Systems Thinking
Building scalable identity systems that maintain clarity as organizations grow and evolve.
Cohesive Execution
Designing visual languages that translate seamlessly across digital, print, and beyond.
AI, Intentionally
Using AI to accelerate exploration, generate visual contexts, and streamline production, while keeping strategy and creative direction firmly human-led.
Process Philosophy
My process focuses on four pillars:
Strategic Foundations
Grounding every brand decision in research, competitive insight, and audience understanding.
Systems Thinking
Building scalable identity systems that maintain clarity as organizations grow and evolve.
Cohesive Execution
Designing visual languages that translate seamlessly across digital, print, and beyond.
AI, Intentionally
Using AI to accelerate exploration, generate visual contexts, and streamline production, while keeping strategy and creative direction firmly human-led.
Brand Designer & Strategist
leilasohaing@gmail.com ↗
LinkedIn ↗
Behance ↗
Open to remote work